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GST On Marketing Services


GST On Marketing Services

In normal course of business Marketing services means promotion of services , produced etc by a business to its clients. Marketing services include Audio , Visual activities etc. Such as Television , Radio , Digital Marketing, Social Media Marketing etc. GST on Marketing services is applicable. Generally marketing service are officer by business to customer and from business to business. All type of industry uses marketing services. SAC Code on Marketing services is 998371 ,998372,998311. GST Rate on marketing services is 18 %. For Marketing services provider need to do GST Registration , pay gst , file GST return etc is mandatory after crossing turnover of twenty lac. GST Law provide SAC code for this services.


Applicability of Registration for GST Marketing Services

Section 22 to 25 specifies the persons who are liable to obtain GST Registration.
Every person who is engaged in supply of goods or rendering of services or both will be liable to be registered under the GST if

  1. Aggregate Turnover in a financial year of taxable supply of goods or services exceeds Rs. 20 Lac or
  2. Aggregate Turnover in a financial year of taxable supply of goods or services exceeds Rs. 10 Lac if person is located at North Eastern        area ( Manipur , Arunachal Pradesh , Nagaland , Meghalaya , Assam , Tripura & Mizoram , Sikkim , Jammu & Kashmir , Himachal
    Pradesh & Uttarakhand )

Rate of GST On Marketing Services

Below is rate of GST On Marketing Services

Nature of Service Rate
GST Rate of Marketing Services 18%
Other Digital Media Advertising 18%

Example : –

  1. XYZ Ltd is a adverting Company service provider who provide digital media advertising of Facebook , Twitter etc. to DD LTD for Rs. 10000/- per month. GST Rate on such advertisement services shall be 18 %.

Input Tax GST credit on Marketing services

The supplier of marketing services are eligible to avail input GST credit.

For taking credit GST registration is mandatory.

Such credit availment is subject to conditions mentioned in the Act.


Composition Scheme

The provisions of composition scheme are not available on marketing services provider. Hence they are not eligible to apply for gst registration under composition scheme.


GST Payment due date

Type of Taxpayer GST Payment Due Dates
General 20th Day of the Next Month
Composition 18th Day of the Next Month of Quarter

SAC Code for Marketing Services

SAC Code Market research and public opinion polling services
998371 Market research services
998372 Public opinion polling services
998311 Management consulting and management services including financial, strategic, human resources, marketing, operations and supply chain management.


CA Amit Bhutada
Reviewed By

CA Amit Bhutada

CA Amit Bhutada is a Chartered Accountant with over 10 years of professional experience in taxation, accounting, audit, corporate compliance, and business advisory. As the Founder of A N Bhutada & Co., he assists startups, SMEs, established businesses, and international clients in setting up and managing their operations in India while ensuring compliance with the Income-tax Act, GST laws, the Companies Act, and other regulatory requirements.

He has advised businesses across diverse industries on company incorporation, GST, ROC compliance, accounting systems, tax planning, and regulatory matters. His practical, solution-oriented approach enables entrepreneurs and business owners to make informed decisions and stay compliant throughout every stage of their business lifecycle.

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